Karen B. Moore Founder and CEO, Moore Communications
Karen B. Moore is an author, consultant, speaker, and founder and CEO of Moore Communications Group (MCG), Florida’s largest independently owned communications and public affairs firm, and in the top seven largest in the nation.
Headquartered in Tallahassee, Moore Communications has additional offices located in West Palm Beach, New Orleans, and Denver. In the twenty years since she began the firm, Karen has amassed an astonishing amount of success on behalf of state and national clients. An advocacy expert, Karen has successfully built a vast array of state and national coalitions, impacting important legislative issues. She has shaped conversations surrounding critical patient access policies using a smart mix of grasstops, grassroots, and strategic alliance development efforts. With a passion for economic development, health care, and education initiatives, she often serves as a strategic facilitator who brings various viewpoints together to help form common objectives and unified solutions.
As an entrepreneur and industry thought leader, she is highly sought after for her integrated communications and crisis communication counsel. Karen has conducted media and advocacy training sessions for Fortune 500 companies, elected officials, and national associations. A distinguished public speaker, she has addressed more than 250 organizations on topics such as advocacy, leadership, entrepreneurship, crisis communications, marketing, and networking.
Karen sits on the board of directors of numerous organizations, and recognition for her work has brought her many honors, including the Distinguished Leader Award from the National Association of Community Leaders. She is one of less than 100 individuals in the nation who holds both an Accredited Public Relations (APR) and Certified Public Relations Counselor (CPRC) designation.
In addition to her personal achievements, MCG has been named to Inc. Magazine’s Inc. 5000 list of the “Fastest Growing Companies in America,” honored by Florida Trend Magazine as a “Best Company to Work For” and recognized by PR News as a “Top Place to Work in PR.” The firm is one of the largest and top-ranked public affairs, healthcare, branding and Latino marketing firms in the nation. The company has received more than 450 state and national awards for its campaigns.
In her recently-published, bestselling book, Behind the Red Door: Unlock Your Advocacy Influence and Success, Karen helps decision makers and others understand why advocacy is a vital tool for their organization, regardless of their specific industry. Karen presents readers with a comprehensive look at the application of advocacy that includes:
- building an advocacy plan framework
- creating and utilizing a brand
- building and mobilizing internal and external stakeholders
- using social media
- handling crises
- and measuring results for advocacy campaigns.